How NOT to Build Your Executive Personal Brand - Executive Career Brandâ„¢

How NOT to Build Your Executive Personal Brand William Arruda, a branding pioneer who created the Reach Personal Branding program through which I defined my own brand and help my clients do the same, has created a fantastic video on what branding is all about. Watch his dynamic presentation, but heres an encapsulation of his 10 personal brand-building “don’ts”: 1. Dont be fake be genuine. Branding is not about creating an image for the outside world. Branding is based in authenticity. Know who you are and build your brand from that. 2. Dont be wishy-washy take a stand. Strong brands are not all things to all people. Strong brands are willing to take a stand and that helps them stand out. 3. Dont act before thinking. Dont just blast as many messages out there as possible. Have a plan. Know what you want to do before getting your brand communications plan out there. 4. Dont go for quantity over quality.   Dont focus on creating as much content as you can for your blog. Make sure you use the right resources and build something of quality, otherwise you detract from your brand. 5. Avoid the quest for fame choose to become selectively famous. Focus your messages on just those people who need to know you. Your brand is about targeting a specific audience and designing your value proposition  messaging to resonate with just them. 6. Dont run out of steam   slow and stead wins the race. Dont jump from one social network to another, starting with then getting bored and leaving it behind for